Pink Velvet Cookies

Featured in: Home Baking Rhythms

These soft and chewy pink velvet cookies feature a vibrant pink hue and creamy white chocolate chips throughout. The dough requires chilling for 30 minutes to help maintain their shape while baking, ensuring perfectly thick cookies with set edges and soft centers. Each batch yields 24 treats, ideal for sharing or enjoying throughout the week.

The preparation comes together quickly with basic pantry staples plus pink gel food coloring for that signature color. You can customize the flavor with almond extract or rose water, transform them into cookie sandwiches with cream cheese frosting, or make them gluten-free with a simple flour substitution.

Updated on Wed, 04 Feb 2026 15:24:12 GMT
A plate of freshly baked Pink Velvet Cookies with vibrant pink hues and melted white chocolate chips. Save
A plate of freshly baked Pink Velvet Cookies with vibrant pink hues and melted white chocolate chips. | sweetqahwa.com

Pink Velvet Cookies are soft, chewy treats featuring a vibrant pink hue and creamy white chocolate chips. They are the perfect dessert for any festive occasion or as a sweet treat to brighten your day with their striking color and classic flavor.

A plate of freshly baked Pink Velvet Cookies with vibrant pink hues and melted white chocolate chips. Save
A plate of freshly baked Pink Velvet Cookies with vibrant pink hues and melted white chocolate chips. | sweetqahwa.com

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With a total time of just over an hour, including a 30-minute chilling period, these American-style cookies are simple to prepare. Each cookie contains approximately 150 calories, offering a light yet indulgent snack for any time of day.

Ingredients

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  • Dry Ingredients: 2 ½ cups (315 g) all-purpose flour, 1 teaspoon baking powder, ½ teaspoon baking soda, ½ teaspoon salt
  • Wet Ingredients: 1 cup (226 g) unsalted butter, softened, 1 ½ cups (300 g) granulated sugar, 1 large egg, 2 teaspoons vanilla extract, 2 teaspoons pink gel food coloring
  • Add-Ins: 1 cup (170 g) white chocolate chips

Instructions

Step 1
In a medium bowl, whisk together the flour, baking powder, baking soda, and salt. Set aside.
Step 2
In a large bowl, use a hand mixer or stand mixer to cream the softened butter and sugar until pale and fluffy (about 2–3 minutes).
Step 3
Beat in the egg and vanilla extract until well combined. Add the pink gel food coloring and mix until evenly tinted.
Step 4
Gradually add the dry ingredients to the wet mixture, mixing on low speed until just combined. Do not overmix.
Step 5
Gently fold in the white chocolate chips with a spatula.
Step 6
Cover the bowl with plastic wrap and refrigerate the dough for 30 minutes to help the cookies hold their shape.
Step 7
Preheat the oven to 350°F (175°C). Line two baking sheets with parchment paper.
Step 8
Scoop tablespoon-sized balls of dough and place them 2 inches apart on the prepared baking sheets.
Step 9
Bake for 10–12 minutes, or until the edges are set but the centers are still soft. The cookies may look slightly underbaked; they will firm up as they cool.
Step 10
Cool on the baking sheets for 5 minutes, then transfer to a wire rack to cool completely before serving.

Zusatztipps für die Zubereitung

For the best results, ensure you refrigerate the dough for the full 30 minutes as this prevents the cookies from spreading too much. To add a decorative touch, press a few extra white chocolate chips on top of each dough ball before placing them in the oven. Always use gel food coloring to achieve that vibrant pink without changing the dough's consistency.

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Varianten und Anpassungen

You can enhance the flavor profile by adding ½ teaspoon of almond extract or a few drops of rose water to the wet ingredients. For those following a gluten-free diet, substitute the all-purpose flour with a 1:1 gluten-free flour blend. You can even create decadent cookie sandwiches by filling two cooled cookies with a smooth cream cheese frosting.

Serviervorschläge

Serve these cookies once they have cooled completely on a wire rack to maintain their soft and chewy texture. They are best enjoyed with a glass of milk or as part of a festive dessert platter. Store any leftovers in an airtight container at room temperature for up to 1 week.

Two warm Pink Velvet Cookies are stacked to reveal a soft, pink crumb, ready to be served with milk. Save
Two warm Pink Velvet Cookies are stacked to reveal a soft, pink crumb, ready to be served with milk. | sweetqahwa.com

These Pink Velvet Cookies are as beautiful as they are delicious. Whether you are baking for a holiday or just want a cheerful snack, this easy recipe is sure to become a household favorite.

Recipe FAQs

Why do I need to chill the dough?

Chilling the dough for 30 minutes prevents the cookies from spreading too much in the oven, helping them maintain a thick shape and ensuring the perfect texture with slightly crisp edges and soft centers.

Can I use liquid food coloring instead of gel?

While gel coloring is preferred because it won't add excess moisture to your dough, you can use liquid food coloring. Start with a few drops and add more gradually until you achieve your desired shade.

How should I store these cookies?

Store cooled cookies in an airtight container at room temperature for up to one week. Place parchment paper between layers to prevent sticking.

Can I freeze the dough or baked cookies?

Yes, you can freeze scooped dough balls for up to 3 months. Bake from frozen, adding 1–2 minutes to the baking time. Baked cookies also freeze well for up to 3 months when stored in freezer-safe containers.

What's the best way to get uniform cookies?

Use a cookie scoop or tablespoon to measure equal portions of dough. This ensures all cookies bake at the same rate and look professional when served.

Why do my cookies look underbaked at 12 minutes?

This is intentional! The centers should still appear soft when you remove them from the oven. They continue cooking on the hot baking sheet and firm up as they cool, resulting in that perfect chewy texture.

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Pink Velvet Cookies

Soft, chewy cookies with a vibrant pink hue and creamy white chocolate chips—perfect for any festive occasion.

Prep Time
20 minutes
Cook Time
12 minutes
Total Duration
32 minutes
Created by Hudson Lawrence


Skill Level Easy

Cuisine American

Makes 24 Portions

Diet Notes Vegetarian

Needed Ingredients

Dry Ingredients

01 2 ½ cups all-purpose flour
02 1 teaspoon baking powder
03 ½ teaspoon baking soda
04 ½ teaspoon salt

Wet Ingredients

01 1 cup unsalted butter, softened
02 1 ½ cups granulated sugar
03 1 large egg
04 2 teaspoons vanilla extract
05 2 teaspoons pink gel food coloring

Add-Ins

01 1 cup white chocolate chips

How-To Steps

Step 01

Prepare Dry Mixture: In a medium bowl, whisk together flour, baking powder, baking soda, and salt. Set aside.

Step 02

Cream Butter and Sugar: In a large bowl, use a hand mixer or stand mixer to cream the softened butter and sugar until pale and fluffy, approximately 2–3 minutes.

Step 03

Incorporate Wet Ingredients: Beat in the egg and vanilla extract until well combined. Add the pink gel food coloring and mix until evenly tinted throughout.

Step 04

Combine Mixtures: Gradually add the dry ingredients to the wet mixture, mixing on low speed until just combined. Do not overmix.

Step 05

Add Chocolate Chips: Gently fold in the white chocolate chips with a spatula until evenly distributed.

Step 06

Chill Dough: Cover the bowl with plastic wrap and refrigerate the dough for 30 minutes to help the cookies hold their shape.

Step 07

Prepare Baking Station: Preheat the oven to 350°F. Line two baking sheets with parchment paper.

Step 08

Shape Cookies: Scoop tablespoon-sized balls of dough and place them 2 inches apart on the prepared baking sheets.

Step 09

Bake: Bake for 10–12 minutes, or until the edges are set but the centers are still soft. The cookies may look slightly underbaked; they will firm up as they cool.

Step 10

Cool: Cool on the baking sheets for 5 minutes, then transfer to a wire rack to cool completely before serving.

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Tools Needed

  • Mixing bowls
  • Electric mixer (hand or stand)
  • Rubber spatula
  • Measuring cups and spoons
  • Cookie scoop or tablespoon
  • Baking sheets
  • Parchment paper
  • Wire cooling rack

Allergy Advice

Always review all ingredients for allergens. If unsure, ask a health expert.
  • Contains wheat gluten
  • Contains eggs
  • Contains milk from butter and white chocolate chips
  • May contain soy from white chocolate chips

Nutrition Details (each serving)

These numbers are for general reference. Always check with a healthcare provider when needed.
  • Energy: 150
  • Fats: 7 g
  • Carbohydrates: 20 g
  • Proteins: 2 g

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